When viewed objectively, the COVID-19 outbreak presents one of the most monumental shifts in global shopping trends. E-commerce shopping skyrocketed as people found ways to access items they could no longer buy in-store. Along with the shoppers, the number of online merchants grew, and at the center of this was [AliExpress](https://www.aliexpress.com/ "AliExpress"), which provided a secure platform where buyers and sellers could interact.

Rapid business growth comes with its set of challenges. AliExpress realized that it quickly needed to digitize its logistics operations to enhance efficiency during this peak period. Long shipping periods had proved to be the main setback during the pandemic and AliExpress wanted this sorted out so that the business could continue flourishing.

![aliexpress-online-marketplace](https://www.trackingmore.com/blog/wp-content/uploads/2024/04/aliexpress-online-marketplace.jpg "aliexpress-online-marketplace")

## E-commerce Boom Necessitates Increased Vigilance
When the Alibaba International Digital Commerce Group launched AliExpress in 2010, the goal was to provide an international marketplace that enabled consumers worldwide to buy directly from manufacturers and distributors based in China. No one predicted this direct link would make it the go-to platform for numerous price-conscious customers. Fast forward, it is available in 18 languages across 220 countries and regions.

The life-altering pandemic period saw the platform rise in prominence further, attracting record numbers of customers looking for bargains and entrepreneurs who wanted a piece of the e-commerce pie. All was going well until merchants and customers became impatient with the notoriously long 15 to 45-day shipping time provided for free under the AliExpress Standard shipping. It also did not include tracking to some countries.

The Alibaba Group gave a listening ear to these customer complaints. The company planned to remedy the situation by launching a 5-day Global Delivery Service through its logistics subsidiary, Cainiao. This shipping time would set a new industry benchmark. However, AliExpress still experienced challenges with the merchant side of things. An influx of online sellers meant more capacity was needed to help them track packages efficiently. Additionally, there were security concerns and some trust issues that the company felt must be addressed or would threaten its reputation and lead to a bad customer experience.

Before long, critical decisions were being made in-house to look for the perfect-fit tracking partner to help AliExpress continue being the market leader it had established itself as.

![aliexpress-order-tracking-experience](https://www.trackingmore.com/blog/wp-content/uploads/2024/04/aliexpress-order-tracking-experience.png "aliexpress-order-tracking-experience")

## Where to Find a Tailored Tracking API Solution that Prioritizes Security?
"When we evaluated our tracking needs, they were not what you would call ordinary by any measure. We prioritized data security which was a pain point for us at the time, but also needed a tailored solution that met other special requirements we had such as flexible tracking capacity. To say TrackingMore was impressive is to understate how well it fits the criteria of what we were looking for." Chen Rang, AliExpress Tech Coordinator.

AliExpress did not want to be another marketplace that came crashing down because it could not protect its users' data. The e-commerce website, therefore, prioritized data security and drew up a list of other special requirements that a tracking solution had to meet to partner with them. The conditions were met by TrackingMore and included the following:

### Custom API Endpoint
AliExpress prioritized having a unique API endpoint to help address data security concerns. Furthermore, it needed a solution that could provide a higher rate limit and support tracking millions of parcels daily.

### Tracking Information Encryption
The selection criteria for AliExpress was thorough because it was also on the hunt for a tracking solution that would provide specialized tracking information encryption. The standard JSON format did not inspire confidence in the AliExpress IT and development teams.

### Flexible Tracking Number Upload System
Another top priority of AliExpress was building a system that could support uploading a flexible high number of tracking numbers whenever the need came up. AliExpress is renowned for big sale days when parcel tracking needs can increase significantly, requiring additional tracking capacity.

![aliexpress-order-tracking](https://www.trackingmore.com/blog/wp-content/uploads/2024/04/aliexpress-order-tracking.png "aliexpress-order-tracking")

## TrackingMore Provides Secure and Reliable Tracking Solutions to AliExpress
The TrackingMore team's concerted effort provided AliExpress with a tailored solution that met its needs, as described above. The client was satisfied with the outcome, which included the following:

### Unique API Endpoint and Increased Rate Limit
> "When we put forward our requirement for a unique API endpoint and higher API rate limit customized to our needs in our initial consultation with TrackingMore, TrackingMore made a promise immediately. The confident and encouraging response led us to believe we were talking to the right partner. We were not wrong - TrackingMore has a very responsive technical support team that strives to meet all our special needs. It has been empowering us to achieve our goals. We're looking forward to more years of close collaboration." Chen Rang, AliExpress Tech Coordinator.

### Secure and Reliable Tracking Data Encryption
AliExpress received tracking information retrieved from carriers in the exact encryption format they needed, helping to enhance its security during transmission.

### Enhanced Delivery Progress Monitoring
TrackingMore helped AliExpress strengthen its monitoring of the delivery progress of customer parcels delivered to different countries. Additionally, it was now much easier to evaluate seller performance and sniff out any cases of falsified delivery or late deliveries. With enhanced shipment tracking and based on customer feedback, AliExpress knows that online shoppers have increasingly higher expectations in shipping time. This also allows it to help the logistics arm of Alibaba Group, Cainiao, to make a strategic plan and launch its 5-Day Global Delivery service in 2023.

TrackingMore’s Secure Tracking Helps AliExpress Streamline Logistics Operations

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