Aukey Uses TrackingMore to Elevate the Customer Journey
35.83%
Increase in revenue
70%
Drop in operational time & cost
For Aukey, beautifully combined by AU (the chemical symbol for Gold) and key, also one of China’s top home electronic gadgets brands — the importance of good customer service can not be made more evident. In an era when acquiring new customers is five to seven times more expensive than retaining existing ones, Aukey works to create a satisfying experience at every touchpoint of its buyer journey.
However, as Aukeys’ pipeline expands to cover more consumer needs with electronics like power banks, wall chargers, hubs and adapters, and auto & computer accessories, Aukey faces new challenges to overcome: more orders to fulfil, more carriers to onboard, and more customer inquiries to address — all call for an advanced order tracking system to keep the operational costs low and customers happy.
“This is Aukey’s first time to consider integrating a tracking API into its workflow. We are very cautious and want everything to be perfect. ” said Tammy Hu, Logistics Manager of Aukey.
At its first attempt in incorporating an order tracking system, Aukey had a multitude of concerns to address, such as the supplier’s API stability, data security, carrier coverage, data retrieval efficiency, pricing, etc.
Nevertheless, Aukey discovered TrackingMore to be the perfect addition to their operations due to the following reasons:
Integrated with over 1000 major global carriers, TrackingMore could centralize all shipment data of Aukey in one place. More than that, as Aukey requested, TrackingMore has even enlisted new carriers like spx-vn for its operations in Singapore.
TrackingMore has one of the best value-for-money tracking API and services on the market. It offers a scalable pricing scheme that can accommodate Aukey’s ever-growing business needs, along with customized solutions as per its requirement.
TrackingMore retrieves detailed shipment data within 4 to 6 hours, which ensures a seamless order tracking experience for both Aukey’s employees and clients.
According to Hong Shen, Business Development of Aukey, “Faster shipment data retrieval can help us handle incidents effectively, and protect our buyers’ interest in case of lost packages, or package damage etc. ”
With powerful encryption measures in place, TrackingMore's tracking API ensures complete confidentiality of data sent through the system. All API requests will be tracked with a timestamp for record keeping, while offering insights into how Aukey’s internal processes can be improved upon.
Not only importing shipment data to Aukey’s system, TrackingMore could also send real-time parcel delivery information to Aukey’s consumers via SMS. This is extremely convenient for customers who want to stay updated with their order status.
TrackingMore’s API has been verified by Aukey’s engineers to be dependable for large-scale parcel status checks. This makes it an ideal solution for a business like Aukey who need to track millions of orders at any given time.
“TrackingMore satisfied our needs in all aspects. The process of integrating with its API was very smooth, taking merely a week. TrackingMore was very swift in supporting us as well. There’s rarely any downtime using their services.” said Tammy Hu, Logistics Manager of Aukey.
In June 2018, Aukey officially started cooperation with TrackingMore.
The implementation of TrackingMore has helped Aukey take its business to a new level.
In the same year of subscribing to TrackingMore, the brand hit a revenue of 5.076 billion RMB, an incredible 35.83% increase compared to the year before. It was also included in the 2019 BrandZ Top 50 Chinese Global Brand Builders.
By making use of TrackingMore’s shipment tracking API, Aukey’s staff could gain higher visibility into the delivery status of all customers’ parcels anytime, rather than communicate with carriers one by one.
Aukey could inform customers of every delivery event regarding their parcels such as in transit, pickup, etc, with detailed data retrieved by TrackingMore. Customers no longer need to anxiously inquire about their parcel whereabouts. The likelihood of refunds is lowered too.
With all carrier delivery data present in one dashboard, TrackingMore has helped Aukey measure all carriers’ performances accurately in terms of delivery speed, incident response, etc. Aukey could make better decisions regarding what carriers to choose for a particular shipment, lessening uncertainties in its delivery experience.
“TrackingMore’s API and SMS notifications are the most frequently used features by us. One helps us save at least 70% of the time and cost in order tracking, and the other helps amplify customers’ shopping experience.” said Hong Shen, Business Development of Aukey.
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