## Best place to shop on a budget
Staying true to its slogan – “a good life doesn’t cost a fortune”, Banggood has long etched its name in the hearts of online shoppers across North American, European and South American markets. It’s considered as the one-stop shop for a wide variety of high-quality yet competitively priced products, almost all on free shipping.

However, during its expansion, [Banggood](https://www.banggood.com/ "Banggood") faced more orders to fulfil, as well as the challenge to track each customer’s order across millions of shipments. Additionally, newer markets meant new delivery routes, which could significantly increase the cost of operations if not properly optimized.

To keep its free shipping advantage, and maintain its shipping and tracking cost margins while envisaging further  growth in sales and intimating customers with the status of their deliveries, Banggood needed a tracking solution that could help centralize all carrier data, optimize delivery routes, give accurate order status updates and improve their logistics efficiency overall.

[![](https://blog.trackingmore.com/wp-content/uploads/2023/05/Banggood-case-study-1.png)](https://blog.trackingmore.com/wp-content/uploads/2023/05/Banggood-case-study-1.png)

## The search for a tracking solution 
Banggood’s staff were quick in responding to its logistics tracking challenges. In 2017, the Banggood team got in contact with TrackingMore. 
> “After running a Google Search using keywords like best tracking API and best tracking solutions, we were able to create a shortlist of five solutions that companies with similar issues had partnered with. On making comparisons between them on economic and technical standpoints, we found TrackingMore to be better in terms of API stability, flexible pricing and engaging delivery status updates.” Mike Zhou, VP at Banggood.

All in all, TrackingMore was chosen by Banggood for the following reasons:

### Access to many carriers at a time
TrackingMore has a wide network of 1000+ international carriers, which makes it easy to access real-time delivery information on millions of parcels from different carriers at once. This way, there’s less need for Banggood’s IT team to integrate with their carriers’ APIs and Webhooks individually.

### Great API and Webhook
Results of a test carried out by Baggood’s IT team show that TrackingMore has an excellent uptime, northward of 99%. Banggood can trust that their operations run smoothly without interruptions. TrackingMore’s Webhook can automatically notify Banggood’s logistics department when the packages have been picked up from the warehouse, are in transit, delivered or stalled etc.

> “We chose TrackingMore because upon testing by our IT team, we found their API to be very stable. Their shipment data is also accurate”, Charles Liu, an IT engineer at Banggood added.

### Shipment Accuracy
TrackingMore’s shipment data are timely retrieved from different carriers for optimal accuracy. This makes it easier for Banggood to spot potential problems - like delayed deliveries and damaged products - ahead of time.

### Flexible pricing 
TrackingMore’s API is up to six times cheaper than other competitors, making it the most value for more. Its flexible plan with several pricing tiers is also designed to accommodate the brand’s changing needs.

## TrackingMore’s golden touch
To make Banggood’s operations more efficient and its last mile tracking operations seamless. TrackingMore designed a customized solution upon Banggood’s request that could:

### Provide extra detailed delivery events 
Banggood hoped to get as much detailed shipment tracking data as possible to stay on top of its package delivery status other than the cliché progress bars like “pickup” “in transit”. TrackingMore went the extra mile for Banggood to retrieve elaborate details such as “mailed in originating country”, “processed in originating country”, “released from customs” etc, totalling 30+ delivery scenarios related to its package status. The updates are quite engaging and helps the customer get more comfortable with what they ordered and the delivery process. 
[![](https://blog.trackingmore.com/wp-content/uploads/2023/05/banggood-case-study-3.png)](https://blog.trackingmore.com/wp-content/uploads/2023/05/banggood-case-study-3.png)
### Help with split and consolidated order tracking
With a tracking solution like TrackingMore in place, Banggood could conveniently split orders with different delivery times or shipped from different warehouses and track them separately. It could alternatively consolidate multiple orders into one if a customer makes multiple orders within a short period of time to save on shipping costs.

Bangood enjoys up-to-date tracking information on their split and consolidated orders by integrating TrackingMore into their workflow. This, by extension, helps improve cost-effectiveness and the shipping process’ efficiency without compromising customers’ post-purchase experience.

[![](https://blog.trackingmore.com/wp-content/uploads/2023/05/Banggood-case-study-2.png)](https://blog.trackingmore.com/wp-content/uploads/2023/05/Banggood-case-study-2.png)
## A new dawn for Banggood’s logistics and operations
Since the implementation of TrackingMore’s API and Webhooks in July 2017, Banggood has experienced significant improvements in its business operations.

In the entire year of 2017, Banggood hit record 35 million users and 400k shipments monthly. In 2018, it was selected amongst the BrandZ™ Top 50 Chinese Global Brand Builders.

Banggood benefited from TrackingMore mainly in these aspects:

### Increased repeat purchase rate
Banggood has established a great brand reputation amongst many online shoppers owing to prompt deliveries and high shipment visibility, leading to improved customer retention rates over time.

> As implied by Mike Zhou, “Banggood’s repeat purchases increased by over 20% due to rising brand power and the establishment of an effective tracking system.”

### Uplift in customer support team’s efficiency
The customer support has had a lesser number of WISMO tickets to attend to, allowing employees to put more time and energy into other productive activities. The dashboard showing carrier performances and delivery times at a glance also makes decision-making on carrier selection easier and more accurate.

### Reduced workload on IT teams
Banggood’s internal IT team no longer needed to waste time and resources reaching out to different carriers, integrating with their APIs, collecting data and testing their API functionality, a lengthy process that could take at least 1 month per carrier. Instead, TrackingMore has got all mainstream carriers covered.

Banggood Uses TrackingMore to Closely Monitor Its Shipment Deliveries

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