## Transforming kitchens for more than a century
Founded in 1911 in Switzerland by Hermann Franke as a craft shop, Franke has long grown into a famous brand with 60 companies providing home and commercial solutions to fit modern and futuristic kitchens globally.

To complement its high-quality products, [Franke](https://www.franke.com/ "Franke") stays committed to time- and cost-efficient delivery to keep customers happy. Its major distribution centers across Americas, EMEA and APAC, powerful inventory management capabilities, and highly skilled workforce have made even 2-, 1- or same-day delivery possible in certain regions.

In 2020, the Coronavirus pandemic, coupled with global supply chain hiccups, made Franke realize the need to re-evaluate its order tracking system for optimized customer satisfaction, while helping its staff gain better visibility and transparency into its shipping process.

> Jorgensen Schmidt, Head of Marketing at Franke, commented, “With the uncertainties of 2020, we see a great opportunity for revamping our logistics management and customer experiences with a more advanced shipment tracking system.”

[![franke's food service](https://blog.trackingmore.com/wp-content/uploads/2023/05/frankes-food-service.jpg "franke's food service")](https://blog.trackingmore.com/wp-content/uploads/2023/05/frankes-food-service.jpg "franke's food service")
## Franke’s non-negotiables in shipment tracking

Franke’s IT team tested several shipment tracking solutions and finally settled on TrackingMore as it offered the following:

### Unfailing API stability

With over 60 companies under its brand and a large quantity of products shipped globally every day, Franke sought a tracking solution that could reliably communicate with different carriers and forward the retrieved shipment data to its platform. TrackingMore proved more than capable with an amazing 99.9% API uptime, ensuring consistent information relay. Franke’s IT team integrated TrackingMore’s API smoothly within a week.

### A global carrier network

To boost delivery efficiency while keeping its logistics’ operational costs low, Franke needed to leverage the help of hundreds of carriers globally to deliver goods to the doorways of buyers at the last mile across different regions. TrackingMore’s access to over 1000 global carriers proved highly beneficial for Franke. Furthermore, onboarding new carriers with TrackingMore only took a week or so instead of a month, as with other tracking APIs.

### Up-to-date accurate shipment events

With a vast market reach, Franke needed to gain real-time shipment information to be able to identify potential problems throughout the shipping process and improve its logistics operations. TrackingMore’s API guaranteed real-time shipment data updates, which could significantly reduce Franke’s reaction time to delivery incidents.

### Unified carrier data dashboard

Tracking shipment data from various carrier websites was quite a challenge for Franke to manage. The manufacturer needed a solution to unify all its carrier data and simplify tracking workflow. On integrating TrackingMore’s API, Franke could access all orders’ statuses on a single dashboard, enhancing its overall productivity without excessive manual labor.

[![franke's order delivery status](https://blog.trackingmore.com/wp-content/uploads/2023/05/franks-order-delivery-status.jpg "franke's order delivery status")](https://blog.trackingmore.com/wp-content/uploads/2023/05/franks-order-delivery-status.jpg "franke's order delivery status")

## How has the investment in TrackingMore’s API paid off
It didn’t take long before Franke saw remarkable improvements in its operations, as evident in the following:
### Improved on-time performance (OTP) 
With TrackingMore centralizing all its carrier data in one dashboard, Franke can monitor the status of each order closely, identify snarl-ups in the shipping process and act quickly to ensure more customers receive their shipments on time.

> According to Logistics Director at Franke, Kylie Smith, “We could now resolve delivery exception much faster than before. Our on-time delivery rate has improved by 62% in a few months. ”

### Increased customer retention rate 
With TrackingMore’s API implemented, all shipments’ progress can be made transparent to each concerned client of Franke’s in real time, which has contributed significantly to lower levels of customers’ post-purchase anxiety and increased customer satisfaction. This in return helps boost their loyalty and reduced the general customer acquisition cost. 
> “The improved shipment visibility has contributed to a growth of around 21% in our customer retention efforts.” opined Jorgensen Schmidt, Head of Marketing at Franke.

### Simplified logistics management workflow 
Importing the database from TrackingMore, Franke’s staff no longer need to manually verify and pinpoint where the orders were, nor do they need to endure the extra workload generated from low-performing carrier partners who have a higher percentage of exceptions than others. A quick overview of all carriers’ data could help Franke take out the guesswork regarding any irregularities in the shipping process and easily filter the good performers to work with.

Franke Uses TrackingMore to Optimize Delivery Operations Worldwide

62%

21%

Company Info

Results

62%

21%

Transform Your
Shipment Tracking Today

Franke Uses TrackingMore to Optimize Delivery Operations Worldwide

62%

21%

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Company Info

Results

62%

21%

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Transform Your Shipment Tracking Today

Transform Your
Shipment Tracking Today