LimePack Uses TrackingMore to Spearhead Its Expansion in New European Markets

Enhancing Branding for Small Businesses

LimePack was started in 2016 after a team of Danish entrepreneurs was awakened to the struggle that small European businesses had difficulty accessing to-go packaging at sustainable quantities. With most packaging manufacturers located in Asia and requiring an MOQ of 50,000, it made it near impossible for SMBs to invest in this branding channel and remain profitable. Moreover, the wait time of up to 16 weeks was too long.

These pioneering entrepreneurs made it their mission to develop an online platform where small businesses could order to-go packaging in flexible quantities. They created LimePack, which offered an intuitive design feature where businesses could upload their illustrations or get free design support to ensure they create the perfect packaging for their ventures. To remedy the issue of extended wait times, LimePack partnered exclusively with European packaging manufacturers, which ensured orders could be delivered within 15 working days.

It was not long before businesses from different European jurisdictions started flooding LimePack with multiple orders. The company implemented a free shipping policy to improve the customer experience but realized it had to do more. As the business grew, LimePack needed a tracking solution that could help it keep up with demands for better shipment visibility on cross-border orders.

LimePack also wanted to enhance the after-sale experience for its customers through frequent communication of order status updates throughout the delivery process to help alleviate their post-purchase anxiety.

TrackingMore Helped Supercharge LimePack’s Expansion And Boost Customer Engagement

LimePack began its search for a post-purchase experience solution in the spring of 2020 just when the business world was being hit with unprecedented logistics issues. Its team tried several solutions, but finally settled on TrackingMore as its tracking partner.

Fatimah Zahra, Head of Production & Logistics at LimePack noted, “Every other solution we tested did not match our triad approach to enhance shipment visibility, support expansion and improve engagement with the customer until we talked to the TrackingMore team. We proceeded with their technology from June 2020 and never looked back.”

Among the numerous benefits that these provided them, the following were the standout:

Fatimah Zahra, Head of Production & Logistics at LimePack, noted, “The rapid expansion of our business meant that we had to continuously work with new logistics partners in the markets we were expanding to. TrackingMore’s tracking API support these carriers already, and allows us to import order tracking IDs to monitor their statuses conveniently.”

LimePack started using TrackingMore’s CSV auto-fetch, API, and email notification features in 2020. Ever since, the brand has witnessed the following changes:

Rapid expansion across Europe

Delays in shipments from Asia as a result of lockdowns during the Pandemic saw more businesses contact LimePack to ask if they could provide them with custom to-go packaging. LimePack’s partnership with European manufacturers meant that it could deliver these orders faster than Asian packaging providers. Orders came in fast as word spread of this reliable Europe-based packaging solutions provider.

LimePack needed to expand its carrier network rapidly and was helped by TrackingMore’s integration of 1100+ global mainstream carriers. The brand could partner with notable logistics companies in the new markets it was venturing into and never have to worry about onboarding them afresh since most were already supported by TrackingMore. This feature helped to significantly reduce their time to market in new regions, allowing LimePack to expand its customer base.

Automated order status update

The CSV auto-fetch feature on TrackingMore eliminated the need to manually extract parcel status from individual carrier websites for thousands of customer orders. LimePack’s team only needed to import the CSV file with shipment details into TrackingMore daily and know the status of each shipment that a customer was expecting.

Furthermore, an easy-to-integrate tracking API with excellent uptime of 99.90% allowed LimePack’s internal labor resources to be freed from patching carriers’ APIs one by one. With this, the LimePack team could focus on other areas of their business that enhance the customer experience.

Branded tracking experience through personalized emails

TrackingMore’s email notifications feature allowed LimePack to send highly personalized emails that helped boost customer engagement with the brand. This feature allowed LimePack to personalize every stage of the delivery experience from order placement to delivery.

Thanks to TrackingMore’s customizable email flows, LimePack could send shipment notifications to customers based on a more robust trigger list. The brand noticed a significant improvement in customer engagement, as evidenced by a 25% spike in email CTR.