Maelys Uses TrackingMore to Boost Repeat Sales

On a Quest to Help Women Feel Hot

Maelys understands a woman feeling comfortable in her image is the cornerstone of her confidence. It boasts a vast line of 40 body-shaping products that attract women to look to tone specific body parts, such as cellulite, stretch marks, and signs of aging.

Although the company’s products were attracting many customers, its 21-day delivery cycle was negatively affecting their experience. The Maelys team was faced with a unique challenge that required a reliable tracking solution to help it gain full control of the post-purchase process and provide the shipment visibility customers deserved.

Yariv Citron, Co-founder and CMO at Maelys explained, “Our attention shifted to how we can provide a better order tracking experience to our customers.”

Maelys’ online search led them to TrackingMore and after an extensive evaluation of the solution, they started using its tracking API, Webhooks, and branded tracking page features in 2021.

TrackingMore: Making Order Tracking Convenient for Maelys

“Going for TrackingMore was a no-brainer! Their team offered us the most thorough walk-through of their tracking solution. Our confidence was boosted by their API’s excellent uptime of 99.90%, easy integration, and high level of security compliance.” added Yariv Citron, Co-founder, and CMO at Maelys.

Maelys' goal when partnering with TrackingMore was to make order tracking more convenient for its customers. Alongside this gain, the brand also noted the following benefits after using the features it integrated:

Repeat customers on the branded tracking page contributed 28% of total sales

With TrackingMore’s branded tracking page feature, Maelys no longer had to redirect its customers to carrier websites to track their order statuses. Customers could now conveniently visit the Maelys platform and enter their order ID to know its whereabouts. This led to a significant boost in the traffic that the website received.

Due to the customizable features of the branded tracking page, which allowed Maelys to recommend other products, the cosmetics brand noted a hike in repeat sales. Up to 28% of its total sales came from customers who visited its tracking pages to check the delivery status of their previous orders.

Order tracking visibility improved by 99%

The API and webhooks provided by TrackingMore enabled Maelys to create a central hub for tracking all customer orders. TrackingMore’s ability to integrate more than 1100 global carriers meant that order tracking information from all Maelys’ logistics partners could be unified in a standard format on a single dashboard.

Maelys shipment visibility was enhanced by 99%, allowing the brand to identify and respond to any shipment exceptions before they escalate. With this, the company was also able to manage the delivery exceptions, which improved customers’ satisfaction levels, as evidenced by excellent 4.3 ratings from 1,187 customers on Trustpilot.

A higher-than-average customer retention rate of 33%

Maelys Cosmetics, with the help of the TrackingMore solution, has managed to distinguish itself in the online beauty products space by offering a personalized tracking experience with higher transparency.

Maelys’ customers now enjoy a better post-purchase experience that has fostered their loyalty to the brand. One of the notable changes the company has witnessed since starting the partnership with TrackingMore is a boost in its customer retention rate.

As Yariv Citron, Co-founder, and CMO at Maelys, noted, “Partnering with TrackingMore has been a game changer when it comes to offering Maelys’ customers an exceptional tracking experience post-purchase. Because of this partnership, we’ve recorded an impressive customer retention rate of 33%, much higher than our industry average of 23-27%.”