Change is the only constant in the world of business. Prints of Love understood this well as a company operating in the custom print industry. To gain a competitive edge, the company offered free shipping to the contiguous US and shipped to other international destinations at a fee. This allowed customers to order their prints from anywhere and expect them in 3-30 days after production.

[Prints of Love](https://printsoflove.com/ "Prints of Love") would not stop there. Towards the end of 2022, it launched a dropshipping program that opened the platform to business customers. This shrewd business move would help grow the business and lead to its eventual acquisition by the Buy Build Fund. However, it also brought to the surface the underlying issues in the company's package tracking system.

## Inefficient Tracking Process Threatens Competitive Advantage
For over six years, Prints of Love has provided customers in the US and around the world with a convenient and reliable way to turn their ideas into reality. From wedding cards and graduation invites to outdoor signage and other custom print products, Prints of Love lets customers design, print, and ship any volume with free ground shipping in the US.

![print-of-love-custom-printing](https://www.trackingmore.com/blog/wp-content/uploads/2024/05/print-of-love-custom-printing.jpg "print-of-love-custom-printing")

The free ground shipping feature and short lead time of up to four days plus one for custom designs were some stand-out services that made Prints of Love a market leader. However, a prolonged shipping period that took anywhere from 3 to 30 days or more, coupled with a lack of shipping transparency, affected the customer experience. Many customers had to jump through hoops just to know the status of their shipments.

This issue became more pronounced when the company launched its dropshipping program in 2022. SMBs using the platform needed more visibility into the shipping process to help them set customer expectations. However, the Prints of Love system's inefficiencies only complicated things.

More businesses were also infiltrating the custom print market, awakening the industry's profit potential. Many new businesses offer tempting discounts to attract new customers, sharply increasing  Prints of Love's customer retention costs.

> While all this went on, Prints of Love was in the middle of an acquisition by the Buy Build Fund as explained by Prints of Love Founder Shane Schut, "At the time we were awakening to the problems with our parcel tracking system, Prints of Love's acquisition by the Buy Build Fund was ongoing. The guidance we got from our soon-to-be official parent company was that it planned for an expansion of the Prints of Love brand by leveraging the expertise in digital strategy and operational excellence they possessed. By now, it was clear that we needed to revamp the package tracking system to align with those goals."

![print-of-love-custom-cards](https://www.trackingmore.com/blog/wp-content/uploads/2024/05/print-of-love-custom-cards.jpg "print-of-love-custom-cards")

## In Search of A Solution that Transforms Post-Purchase into a Retention Magnet
Prints of Love's search for a tracking solution eventually led it to TrackingMore, which it tested for two weeks and was impressed with its features and functionalities. The company followed up the trial period with an annual contract. The reasoning behind this was that TrackingMore has features that will help the print business meet its current and future goals. These features include the following:

### Shipment Tracking API
A shipment tracking API was a must-have in any tracking solution Prints of Love went for because it needed to integrate with its system used by end customers and business clients for enhanced shipment visibility. Additionally, the custom print brand sought capabilities such as tracking returns and any packages that needed to be re-shipped.

### Shipping Notifications
Prints of Love was also looking for a solution that would enable it to send shipping notifications to customers via email, especially for shipments that had been delivered. The ideal solution also needed to provide a chronological history of email alerts sent to customers and notifications such as "undelivered" and "exception" for the in-house team.

### Klaviyo Integration
To supercharge its email marketing efforts, Prints of Love was using Klaviyo to collect leads. Therefore, a tracking solution that integrates with Klaviyo was the best choice because it would help Prints of Love send other types of marketing emails at specific times throughout the post-purchase journey to win and retain more customers.

![print-of-love-tracking](https://www.trackingmore.com/blog/wp-content/uploads/2024/05/print-of-love-tracking.jpg "print-of-love-tracking")

## 83% Increase in Package Tracking Efficiency Led to 65% Higher CLV
> "TrackingMore's effect can be felt all through the company. Our package tracking efficiency is up by 83% with automation. We've also recorded a 30% email click rate and our customers' lifetime value is 65% higher than its previous level. These encouraging KPIs in areas that matter most to our business are a sign of the bright future that Prints of Love enjoys with TrackingMore as its official tracking service provider." Shane Schut, Founder of Prints of Love.

Prints of Love has recorded the following positive outcomes since implementing TrackingMore:

### 83% More Efficient Tracking
With automated shipment tracking, Prints of Love has improved package tracking efficiency by 83%. Business and individual customers can now easily know when their products will be arriving and follow them throughout their journey. Prints of Love's team can also stay ahead of shipping exceptions and resolve them quickly or communicate with the customers to avoid any escalations.

### 30% Email Click Rate
Shipment tracking status alerts sent as emails to customers have also been opened 30% of the time. Using Klaviyo to automate email marketing has also enabled better personalization, resulting in more clicks.

### 65% Higher CLV
Prints of Love's customers are generally pleased with the brand's post-purchase service and high-quality print products. Since expanding into dropshipping and introducing shipment tracking, repeat purchases have gone up, and the customer lifetime value is now 65% higher.

TrackingMore Helped Prints of Love Boost Customer Lifetime Value

83%

65%

Company Info

Results

83%

65%

Transform Your
Shipment Tracking Today

TrackingMore Helped Prints of Love Boost Customer Lifetime Value

83%

65%

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65%

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