> "We planned to launch our app within four months. This seemed to be an impossible project at the beginning. Well, TrackingMore's extensive carrier network consolidated our confidence, and we managed to tackle the challenge head-on. Partnering with TrackingMore is like standing on the shoulders of a giant. Otherwise, we wouldn't have expected everything to be moving in the right direction."
– Product Manager

## The inception of a brilliant SaaS business idea
After Shopify became an e-commerce giant, a company led by a visionary e-commerce veteran decided to focus on developing Shopify apps. The first Shopify app they wanted to build was an order tracking app, with which Shopify merchants could resolve their biggest pain point in post-purchase – bombardments of WISMO calls due to the lack of shipment visibility.

However, the barrier to entry was particularly high because their primary competitors at that time had already integrated around 500 carriers. Such an integration project would take them over 2 years, and by then, it would be impossible to catch up with their competitors. They had to think outside the box and find another way around.

## In search of a distinct tracking service partner
A seemingly absurd idea was put forward during a brainstorming session – "What if we partner with an existing shipment tracking API service provider? In this way, we only need to complete API integration once and for all." The proposal was approved, and the team started researching to find a silver lining.

First of all, they excluded the possibility of working with their biggest competitor - AfterShip. Then, the team listed their main differentiators and other business opportunities the company might be interested in. By taking advantage of free trials, they assessed the tracking API & Webhook performance and all data points.

In the end, they reached out to TrackingMore for help, asking for access to tracking information across all carriers they needed. They didn't disguise their intention and sincerely hoped to close the deal. TrackingMore, having an inclusive policy, accepted to provide the infrastructure service unreservedly.

## Becoming the frontrunner in the market
With TrackingMore's ready-to-use SDKs, the development team completed API integration within merely 1 week and dedicated the remaining time before launch to develop more sophisticated features. Thanks to TrackingMore, they were ahead of schedule at all times.

By offering freemium services strategically, the company won a large number of users from its biggest competitor. Coupled with outstanding customer service, they achieved exponential growth in customer reviews, which significantly increased the visibility of the brand and improved the app installs.

All these have made their app overtake other Shopify order tracking apps. It is now among the top 10 list, reaching a valuation of over $10M.

TrackingMore's partnership with the SaaS company has led the company through a legendary product-led growth period. By partnering with TrackingMore, they had made a series of achievements, including:

**- 97% reduced development time**
**- An extensive & ever-growing carrier network**
**- Over $1M ARR in revenue within 3 years**

"Looking back, we wouldn't have made it without the help of TrackingMore. We both believe that there are no absolute enemies in the business world, and we aim to continue strengthening our partnership to serve our mutual customers." acknowledged the SaaS company founder.

How This SaaS Company Grew from MVP to Market Leader with TrackingMore

97%

$1M

Company Info

Results

97%

$1M

Transform Your
Shipment Tracking Today

How This SaaS Company Grew from MVP to Market Leader with TrackingMore

97%

$1M

Share this story

Share this story

Company Info

Results

97%

$1M

Read more customer stories

Transform Your Shipment Tracking Today

Transform Your
Shipment Tracking Today