The pandemic forced many direct-to-consumer brands to focus on online channels to boost their sales. The challenge for many businesses was creating social proof that would help persuade more customers to buy their products. UGC SHOP was founded amid this and became a popular platform for companies looking to leverage UGC content to boost their marketing campaigns.

With a lean team and a platform connecting brands to content creators worldwide, [UGC SHOP](https://ugc-shop.com/ "UGC SHOP") cemented its place in this new marketing landscape. All went well in the first year, with the small team able to contact multiple brands and creators daily. A decision to implement a tracking solution was put on hold as more businesses sought UGC content for use on TikTok and other platforms. UGC SHOP decided to add this technology to its systems to avail its overwhelmed team.

![ugc-shop-tracking](https://www.trackingmore.com/blog/wp-content/uploads/2024/05/ugc-shop-tracking.jpg "ugc-shop-tracking")

## UGC SHOP's Team Struggles to Track Packages as UGC Demand Spikes
UGC SHOP founders did not anticipate that the platform's launch in 2020 would coincide with one of the most defining moments in human history. DTC brands were having to adapt quickly as lockdowns imposed worldwide were robbing them of the chance to connect with customers one-on-one.

Suddenly, marketing content that showed social proof became the in-thing, and UGC SHOP was there to provide one of the most reliable services anywhere on the internet. All that brands needed to do was place an order on the UGC SHOP website, provide a detailed project brief, ship products to content creators, and get their content in 7-10 business days.

Initially, UGC SHOP's team managed the orders well and provided a reliable link between brands and content creators, ensuring smooth collaboration. However, cracks began to show as more businesses placed UGC content orders.

UGC SHOP relied on a manual process that placed a huge workload and excess pressure on account managers who had to track packages the brands sent and keep tabs on them to ensure content creators received them. The company also did not have an automated workflow to notify content creators about the delivery of parcels containing products that the brands sent them.

![ugc-shop-content-creator](https://www.trackingmore.com/blog/wp-content/uploads/2024/05/ugc-shop-content-creator.jpg "ugc-shop-content-creator")

As a result, many content creators failed to deliver content on time, and UGC SHOP failed to keep its promise to customers. An avalanche of customer complaints followed, which concerned UGC SHOP a lot.

> Tracy Atieh, CEO and Founder of UGC SHOP, speaking on these challenges, shares, "We had designed a platform that was doing wonders for DTC brands looking for UGC content that was key to engaging with their customers. However, we were not living up to our promises to deliver on time because of having a small team with a limited number of account managers to communicate with the brands and content creators and ensure everything was working as expected."

## In Search of a Tracking Solution To Boost UGC SHOP's Efficiency
UGC SHOP first explored the idea of a tracking solution in 2021 but only committed to implementing one towards the 2022 peak shopping season. The company initially registered a TrackingMore account and later upgraded to a paid subscription because the solution had the following must-have features.

### Extensive Carrier Network
Unlike most UGC brands that geo-lock their services to businesses in a particular country or region, UGC SHOP works with brands and content creators globally. The marketing platform needed a tracking solution with an extensive carrier network that could track packages across the world.

### Tracking API and Webhook
UGC SHOP sought a tracking solution that came with a tracking API to enable the company to integrate shipment tracking data into its systems. The API should be easy to implement and have exceptional SLA and API uptime as high as 99.9%. Paired with Webhook, this would ensure UGC SHOP can always pull real-time tracking updates successfully after brands fill in and submit the Creator Send-off Sheet they receive.

### Estimated Delivery Time
An estimated delivery time feature was also key to helping UGC SHOP account managers inform content creators when the product delivery will take place and enable them to plan their time and video creation process better.

![ugc-shop-content-creation](https://www.trackingmore.com/blog/wp-content/uploads/2024/05/ugc-shop-content-creation.jpg "ugc-shop-content-creation")
## UGC SHOP On-Time Delivery Rate Improves with More Efficient Tracking
TrackingMore proved to be just the catalyst UGC SHOP needed to optimize its operations and deliver better customer service. With TrackingMore's help, UGC SHOP achieved the following:
### 92% More Efficient Tracking
TrackingMore enhanced the shipping visibility of packages across global carriers that UGC SHOP customers were using and automated the parcel tracking process. This saw tracking efficiency increase significantly by 92%.

### 67% Higher On-time Delivery Rate
Better package tracking efficiency helped the UGC SHOP team anticipate and improve exception handling which ensured that content creators could receive products on time and submit content without delay. The overall on-time delivery rate went up 67% as a result.

### 15% Increase in CSAT
> "We received fewer customer complaints when more content creators submitted videos on time, and that helped us keep our promise of delivering results to brands in 7-10 business days, which led to a remarkable 15% increase in customer satisfaction," Tracy Atieh, CEO and Founder of UGC SHOP expressed her delight at TrackingMore's impact on the company.

> She also spoke of the future, saying, "Next up, I'm working on Hire Creators to help screen and connect more competent creators, and the decision is already made for TrackingMore to be the tracking partner for this new platform as well."

UGC SHOP Increased On-Time Delivery Rate with TrackingMore

92%

67%

Company Info

Results

92%

67%

Transform Your
Shipment Tracking Today

UGC SHOP Increased On-Time Delivery Rate with TrackingMore

92%

67%

Share this story

Share this story

Company Info

Results

92%

67%

Read more customer stories

Transform Your Shipment Tracking Today

Transform Your
Shipment Tracking Today