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TrackingMore Brand Assets

Thanks for taking an interest in TrackingMore. To maintain brand integrity, we have outlined a few essential guidelines for correctly using our brand assets. We would appreciate it if you could take a moment to go through these standards and adhere to them.

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Brand Name

"TrackingMore" combines "Tracking" and "More." Both words should have an uppercase letter at the beginning.

trackingmore-brand-name

Typeface

We use the IBM Plex Sans typeface family to pay tribute to IBM's brand spirit of innovation. We try to leave users the same impression when they interact with our tracking system.

IBM Plex Sans

Primary Logos

Our primary logo always accentuates our brandmark, a parcel tracker. Its exterior resembles a magnifying glass, which signifies shipment-related queries. Please note that the parcel tracker features a hollow design and an opening, regardless of the background, because we always maintain a positive attitude towards external challenges.

trackingmore-primary-logo

Primary logo

This is the main TrackingMore logo. It should be used in this form whenever possible.

trackingmore-primary-logo-inverted

Inverted primary logo

This version features a white wordmark for greater legibility on dark or busy backgrounds.

Monotone Logos

In case using our primary logo is less than ideal, for example, when it is placed against an orange or red background, please use either of the two monotone logos below to create the highest contrast.

trackingmore-monotone-logo-white

Monotone white

trackingmore-monotone-logo-black

Monotone black

The Parcel Tracker

When the logo must fit in a square or circle shape, our brand can be embodied by the Parcel Tracker. Whenever possible, give preference to the one with rounded corners.

trackingmore-parcel-tracker-icon
trackingmore-parcel-tracker-icon-black

Brand Colors

Velocity Orange, TrackingMore's hero color, is widely used for highlights. Futurist Black are used interchangeably. All these represent our 24/7 uninterrupted services and abiding commitment to technological innovations in the evolving e-commerce and logistics industries.

Velocity Orange
Futurist Black

Minimum Size

The width of our logo should never go lower than 96px in digital format and 26mm in print format.

Digital

96px (width)

trackingmore-logo-minimum-size

Print

26mm (width)

trackingmore-logo-minimum-size

Best Practices

We should definitely avoid the following examples when using the logo.

trackingmore-old-logo
donot-iconDon't
use the old logo.
trackingmore-wordmark-alone
donot-iconDon't
use the wordmark alone.
trackingmore-logo-rotated
donot-iconDon't
rotate the logo.
trackingmore-logo-distorted
donot-iconDon't
distort the logo.
trackingmore-logo-reversed
donot-iconDon't
reverse the order of the wordmark and icon.
trackingmore-logo-blurry
donot-iconDon't
make the logo blurry.
trackingmore-logo-against-orange-bg
donot-iconDon't
use a background with insufficient contrast.
trackingmore-logo-gradient
donot-iconDon't
use gradients or shadows.
trackingmore-logo-against-busy-bg
donot-iconDon't
use busy backgrounds.

Trademark Usage Guidelines

These guidelines explain how you must use and visually present our brand assets at all times. Your use of our brand assets indicates your acceptance of these guidelines, and you understand that your use of our brand assets in violation of these guidelines will result in automatic termination of your license and/or permission to use our brand assets.

  • Use of our brand assets must be expressly authorized in writing.
  • Your use must not mislead consumers as to our sponsorship of, affiliation with or endorsement of your company or your products or services.
  • Our brand assets are our exclusive property. All goodwill that results from your use of our brand assets will be solely to our benefit. You will not take any action that is at odds with our rights or ownership of our brand assets. Where used on a web page, our brand assets, as well as the mention of our name, should include embedded hyperlinks to our homepage: www.trackingmore.com.
  • Our brand assets must be used in a respectful manner. Our brand assets may not be used in a way that harms us, our products or services, or in a manner which, in our opinion, lessens or otherwise damages our reputation or the goodwill in our brand assets. In other words, please do not associate our brand assets with any illicit or illegal activities or use them in a way that is deceptive or harmful.

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